Monday, March 8, 2010

Selling Well Defined

Welcome to Tappe Talk, a Purposed Connection podcast by The Tappe Group. Why do selling people not want to be seen as selling people? Allen believes this professional identity crisis is at the heart of most, if not all, challenges we experience in the marketplace today. For the past 14 years Allen has been trying to sell a different definition for selling. Allen challenges us this week to adopt a selling lifestyle.
  1. You are selling yourself.
  2. You are selling customers.
  3. You are selling as customers.
  4. You are selling as a manager.
  5. You are selling as someone being managed.
  6. You are selling as a spouse.
  7. You are selling as a parent.
  8. You are selling as a child.
  9. You are selling as a world citizen.
  10. You are selling as a child of God.



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