What's in a Brand?

Welcome to Tappe Talk, a Purposed Connection podcast by The Tappe Group. Having a logo and a website won't get it done. the challenge is in positioning your brand personally and powerfully in your world. The challenge for you this week is to recognize yourself and what you represent as someone and something worth branding.

1. You are unique, distinctive, and purposed.
2. You are the one who can best represent you.
3. You are the answer to the question others are asking.
4. You represent the energy that will drive your brand.

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